Our Story – Wusoom

Our VISION

Building Enduring Value

We build enduring value, guided by integrity and driven by impact. We invest in purpose-led companies that contribute to
enduring UAE economic growth, regional advancement, and shared success for generations to come.

Our Core Values

At Wusoom, our values are the foundation of who we are and how we operate. They reflect our commitment to enduring partnerships, responsible leadership, and long-term impact.

Mutual Success

We succeed when our partners thrive.

Sustainable Results

We build for the long term.

Responsibility

We act in the best interest of
our shareholders, employees, and clients.

Integrity

We do what is right.

Our MISSION

Shaping Industry
Leaders  

At Wusoom, we are inspired by the UAE’s leadership
on the global stage through innovation, resilience, and
visionary growth. In that spirit, we invest in businesses
with the potential to become industry leaders in the
UAE, regionally and beyond.

We partner with management teams to provide
strategic support that empowers their people, drive
operational excellence, and foster a culture of
pioneering thinking, positioning our portfolio companies
as resilient, market-leading enterprises.